IK Multimedia
Way back in 1996 - around the time electricity was discovered and cell phones were the size of your average 4-slot toaster - two Italian engineers got together to solve a problem in a recording studio. Could you get the sound of classic analog gear from a computer? One of them said (in Italian, of course) "Could we emulate electronic circuits using DSP algorithms and feed an audio signal through the computer and get the same sound?" The answer was yes, the piece of gear they emulated was a vintage Abbey Road console, and a company was born.
Although that's a pretty simplified version of how IK came to be, it reflects the driving philosophy behind all of the brand's products: give musicians the tools they want/need to be creative and productive. Recreate classic legendary products in the digital world and make them available to all musicians. But make them simple. Make them both inspirational and affordable. And make them for Musicians First.
The IK Multimedia company motto, "Musicians First," actually has a couple of different meanings.
First, IK Multimedia's staff is comprised of musicians. People that consider themselves musicians first - engineers, software designers, business specialists, marketing and sales pros, warehouse experts, logistics managers and overall nice guys and girls second. What does that mean to you? It means IK Multimedia only design and create products that they themselves would use. It's a very simple philosophy, but there's beauty in simplicity, and it actually guides IKM's product development and production processes. You see, IK don't "exceed" expectations. They create completely new ones by creating tools that inspire new levels of creativity.
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